Feedburner was acquired by Google a few days ago and made two of its PRO services free of charge a week ago. And the next Google-ish announcement is here. If you host your content on a Blogger blog with a blogspot.com address (or use Blogger’s “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed. With this you need not worry about adding autodiscovery tags in the Blogger template. Thought the new feature seems clean, Google OS reports that it redirects only one of the 4 feeds of Blogspot to the new one.
Why is redirecting so important?
Feedburner’s Blog says, “By redirecting your feed, you can get a true picture of how many subscribers you have. Some of you might even see a few more subscribers magically appear, though results will most certainly vary. Why so? Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes). This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something. By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience.”.
