If you are familiar with Wordpress, you should know that the Wordpress site has a link http://wordpress.org/latest.zip. If the current release is 2.7, that link will download version 2.7. If 2.7.1 gets released, that link will download that for you. I’ve always loved that feature. So, when I recently launched my open source script Rotatee, I decided to steal that feature. So, if you visit http://rotatee.com/latest.zip, it’ll automatically download the latest version for you.
This can be achieved by a very simple method. If requires you to edit your .htaccess file in your domain root folder. Simply add this line to your .htaccess :
RedirectPermanent /latest.zip FULL-LINK-TO-THE-DOWNLOAD-FILE
or
RewriteRule latest.zip FULL-PATH-TO-THE-DOWNLOAD-FILE [R=301,L]
You have to update this file with the new link once you release a new version. In my case, it is currently:
RedirectPermanent /latest.zip http://rotatee.googlecode.com/files/rotatee-1.2.zip
This is the way I do it currently. If you know a simpler method, do let me know. And the advantage of using this technique is that you can simply refer as "download the latest version here" and point to this latest.zip link when you write blog posts or anything like that. Also, if you have "Download" links through out your site on many places, you need not update each of them individually. You can simple point them to this link.
Of course, this technique must have some other uses too. But, I can’t think of any, at the moment. If you know, do share with us.

Hi:
The latest download feature of wordpress is indeed good. However I wouldn’t really go with the .htaccess approach.
Are you serving the file statically? If that’s the case only .htaccess makes sense. Otherwise you can simply start streaming the latest version without any need for redirect.
Secondly, I don’t think it should be a permanent redirect, in your .htaccess you should do a 302 redirect.
In fact an external redirect is not required an internal rewrite will be sufficient to serve the correct file. This way the actual location of the latest version is never exposed and people don’t ‘bookmark’ the old version. :)Would love to hear from you.